The PowerCom blog
Practical advice on communication and visuals creation to help businesses stand out and attract more customers.
11 October 2026
What should you put on the homepage of your business's website?
Your homepage has a few seconds to convince. Here is what it must show so that a visitor becomes a customer who pushes your door open.
Read the article →1 October 2026
The festive season: why your visuals should be prepared from October
In December, you will not have a minute to spare. Here is how to prepare the photos, videos and visuals for your festive season right now.
Read the article →21 September 2026
How to build a stock of images that will last you three months
Posting regularly does not mean taking photos every day. Here is how to get ahead and never again wonder what to post.
Read the article →14 September 2026
What your photos say about your establishment without you knowing it
Light, background, an empty room, photos from five years ago: your images send messages you did not choose. Here is how to read them.
Read the article →1 September 2026
The 5 mistakes that drive a customer away from your page in 3 seconds
A visitor decides very quickly whether to stay or leave. Here are the five reflexes that make people close a business's page, and how to fix them.
Read the article →27 August 2026
Do you need a website when you already have a Facebook page?
A Facebook page and a website do not do the same job. What each one brings to a business, and why they work better together.
Read the article →11 August 2026
Your Google Business Profile: your business's silent salesperson
How to turn your Google Business Profile into a real sales tool: photos, description, reviews and details that bring customers in.
Read the article →2 August 2026
Preparing for the back-to-school season: your business's communication plan in 4 weeks
A simple plan, week by week, to prepare your business's communication and approach the September back-to-school season ahead of time.
Read the article →12 July 2026
5 tips to enhance the image of your business
Five simple, practical tips to take care of your business's image, attract more customers and stand out from the competition.
Read the article →12 July 2026
Short video: the asset of businesses that stand out
Why short video has become essential for a business, and simple ideas for using it without spending hours on it.
Read the article →